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The authentication classification method of Personal Characteristic is most closely described as a: a. Name, account number, or password b. Badge, plastic card, key, or IP address c. Fingerprint, voiceprint, signature, or hand size

c. Fingerprint, voiceprint, signature, or hand size

Intermediaries in a distribution process provide the following functions: 1. Adjusting discrepancies of assortments 2. Facilitating individualized bargaining 3. Routinize transactions 4. Structuring information 5. All of the above

1. Adjusting discrepancies of assortments 3. Routinize transactions 4. Structuring information (1, 3, 4)

Which of the following are included as business model frameworks: 1. Service-profit chain 2. Strategic systems auditing 3. Strategy maps 4. Intellectual capital statements 5. Business model canvas

5. Business model canvas

Disintermediation Risk is most closely described as: a. The elimination of brokers and dealers b. The collapse of markets c. Failure to match competitors' unit costs d. Failure to adapt

a. The elimination of brokers and dealers

The page of a website which appears as results from a search engine inquiry is known as: a. Link bait b. Link juice c. Infographic d. Landing page

d. Landing page

Guilford College sponsors an event where a prominent news celebrity interviews Barack Obama in front of a large audience. If this event is presented on the Guilford College website as a live webcast, it would be an example of the following type of web attractor: a. The entertainment park b. The archive c. The exclusive sponsorship d. The town hall

d. The town hall

Job recruiting sites are examples of e-commerce's effect of: Select one: a. Elimination of distance and routinization b. Elimination of distance and searching c. Homogenization of time and sort/re-sorting d. Homogenization of time and routinization e. Homogenization of time and searching

e. Homogenization of time and searching

Which of the following are included as an example of a business model: 1. Two companies produce kitchen appliances. One company is more high-end than the other 2. Two companies produce laptops. One company prices their laptops lower due to the range is smaller and the design is kept non-customized 3. Two hair salons perform haircuts but their physical setups are different as well as their core attribute

3. Two hair salons perform haircuts but their physical setups are different as well as their core attribute

Message distribution infrastructure is most closely described as: Select one: a. The structures through which all traffic must be transmitted b. The software for sending and receiving communications c. The layer that permits a full range of text and multimedia d. Supports the secure transmission of credit card numbers and electronic funds transfer (EFT) e. Formats and organizes data for final presentation to potential customers

b. The software for sending and receiving communications

Site-wide calls to action: Select one: a. Saturate the landing page but not any pages beyond b. Are present on each page c. Are called: Comprehensive CTAs d. Are called Efficient CTAs

b. Are present on each page

Which of the following products would benefit THE LEAST by e-commerce? Select one: a. Office supplies b. Food and beverages c. Consumer electronics d. Industrial products

b. Food and beverages

Purchases divided by active visitors is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion

e. Conversion

An online bookstore hosts an application on its website is an example of: Select one: a. Using the web to provide evidence b. Using the web to make tangible, the intangible c. Using the web to provide sampling d. Using the web to multiply memories

b. Using the web to make tangible, the intangible

Which of the following are benefits of search engine optimization (SEO): 1. Targeted traffic 2. Little attention needs to be paid by a company's management in configuring search terms 3. Cost free 4. SE develops into an asset 5. Acquired credibility from potential customers

1. Targeted traffic 3. Cost free 4. SE develops into an asset 5. Acquired credibility from potential customers (1,3,4,5)

Electronic publishing infrastructure is most closely described as: Select one: a. The structures through which all traffic must be transmitted b. The software for sending and receiving communications c. The layer that permits a full range of text and multimedia d. Supports the secure transmission of credit card numbers and electronic funds transfer (EFT) e. Formats and organizes data for final presentation to potential customers

c. The layer that permits a full range of text and multimedia

People aware of the site divided by people with web access is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion

d. Awareness efficiency

Developing a strategy to attract search engines attention many references to a key word on the same page involves: Select one: a. Domain b. URL structure c. Keyword density d. Tags, titles, and elements

c. Keyword density

YouTube is an example of the following way of developing customer loyalty: Select one: a. Signs, logos, or brands b. Word of mouth c. Popular culture d. Advertising

c. Popular culture

Text within the link is known as: Select one: a. Anchor text b. Bounce rate c. Above the fold d. Algorithm

a. Anchor text

Inefficiency Risk is most closely described as: Select one: a. The elimination of brokers and dealers b. The collapse of markets c. Failure to match competitors' unit costs d. Failure to adapt

c. Failure to match competitors' unit costs