Master this deck with 20 terms through effective study methods.
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Generates revenue and sales for the business.
A document listing activities to achieve marketing outcomes.
Through price, quality, features, and service.
The extent to which consumers recognize a product.
Percentage of total sales a business has in a market.
Production focuses on product quality, marketing focuses on customer needs.
Convincing consumers to buy products rather than focusing on quality.
Narrowly selected market segments targeting specific customers.
Psychological, sociocultural, economic, and government factors.
Offering lower prices to some retailers compared to others.
Legal obligation to refund or exchange faulty goods.
To identify strengths, weaknesses, opportunities, and threats.
Introduction, growth, maturity, and decline.
Facts collected from original sources for specific research.
Specific, Measurable, Achievable, Realistic, Time-bound.
Directs marketing strategies to specific customer groups.
Price, Product, Promotion, Place.
Setting low prices to gain immediate customers.
Building long-term relationships with customers.
Comparing actual results with planned results.