Master this deck with 18 terms through effective study methods.
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It drives overall business performance through brand perception.
It creates awareness and reminds consumers of products/services.
Factors that differentiate a product/service from competitors.
Environmental scan, target market definition, budget, marketing mix, evaluation.
External and internal factors affecting business performance.
To understand market rivalry and identify threats.
It ensures all marketing activities target the consumer effectively.
Product, Price, Place, Promotion, People, Physical evidence, Process.
It influences willingness to pay and competitive positioning.
Setting a low price to attract new customers initially.
To communicate product benefits and engage consumers.
It involves direct interaction between buyer and seller.
It ensures fair treatment and protects consumer rights.
Rights against discrimination, privacy, choice, and fair marketing.
Advertising a product to attract customers without availability.
It secures customer loyalty and satisfaction.
It includes tangible elements that enhance customer perception.
Operating systems designed to enhance customer experience.