Master this deck with 24 terms through effective study methods.
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It focuses on the overall scope and direction of a company.
Related diversification leverages synergies between businesses.
It can enhance competitiveness and reduce risk.
They offer growth opportunities and access to new customers.
It tailors products to local markets for better relevance.
It standardizes products across markets to achieve economies of scale.
It involves guiding and supporting business units for value creation.
They determine the range of businesses a company will operate.
It involves balancing and optimizing a company's business units.
It may lead to inefficiencies and diluted focus.
A strategy to enter new markets and offer new products or services.
By applying existing resources to new markets or products.
Cost advantages from producing multiple products together.
Enhanced value from combining resources across different markets.
The rationale that guides a company's strategy across diverse products.
By offering a wider range of products or services.
Using profits from one area to support another less profitable area.
Reduced competition and increased market control.
To adapt and maintain its competitive position.
Reduces the impact of poor performance in any single area.
To meet the growth expectations of stakeholders.
Expanding into input or output activities within the supply chain.
Expanding into complementary activities to enhance existing operations.
It stays within the company's existing capabilities and value network.