Master this deck with 15 terms through effective study methods.
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PR involves evolving messages and indirect communication, while advertising uses fixed messages directly paid for.
It shapes public perception and manages communication between organizations and their audiences.
Press agents in the early 19th century who advanced clients' images through media exposure.
He used exaggeration and staged events to gain media coverage for clients.
He used various media channels to shape myths about American individualism and the West.
It marked the first major use of press agents to shape political image through coordinated media.
He emphasized the importance of public sentiment and opened one of the first PR firms.
He applied psychology to PR and promoted the concept of 'engineering consent.'
Johnson & Johnson's response set a standard for crisis communication and consumer trust.
He framed the Civil Rights Movement as a moral struggle, using media to amplify his message.
Independent agencies provide PR services, while in-house staffs handle routine tasks.
Phony grassroots campaigns engineered by PR firms to create a false appearance of public support.
Be first, be right, be credible, express empathy, promote action, and show respect.
PR is often seen as undermining facts, while journalists rely on PR for story ideas.
Misleading claims about environmental practices that violate FTC guidelines.