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It enhances marketing ROI and reduces competition advantage.
It identifies individuals likely to buy a specific product.
A group sharing common characteristics and buying habits.
It influences distribution, advertising, and product design.
The group most likely to purchase a product.
Occasional consumers who may buy the product.
Age, gender, income level, ethnicity, and culture.
By ranges such as 0-14, 15-24, 25-44, etc.
Products are often marketed to both genders now.
Mature, Baby Boomers, Generation X, Generation Y, Millennium Kids.
Through advertising, accounting for a large portion of income.
Approximately 15 hours and 33 minutes.
They risk ineffective strategies and lower returns.
It helps target customers based on purchasing power.
Mobile users are twice as active as non-mobile users.