PDF Notes: SESIÓN 2 IB 1 2026 (1)

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    What is the importance of culture in international business?

    It determines the success or failure of products in foreign markets.

    How does cultural diversity impact businesses?

    It helps companies understand the needs of clients from different cultures.

    What happens during a cultural clash?

    Results in below-planned outcomes and adjustment issues among employees.

    What are core values in culture?

    Strong, non-negotiable principles that guide behavior.

    What are peripheral values in culture?

    Less dominant and more flexible values that can change.

    What is the 'human factor' in international business?

    Interactions and actions of people in various contexts.

    What does Hofstede's dimensions measure?

    Cultural differences that affect business practices.

    Why is understanding the cultural environment crucial for businesses?

    It provides a competitive advantage by adapting to local needs.

    What is the role of language in cultural context?

    It influences communication and understanding in business interactions.

    How does culture affect negotiation outcomes?

    Cultural norms shape negotiation styles and expectations.