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It determines the success or failure of products in foreign markets.
It helps companies understand the needs of clients from different cultures.
Results in below-planned outcomes and adjustment issues among employees.
Strong, non-negotiable principles that guide behavior.
Less dominant and more flexible values that can change.
Interactions and actions of people in various contexts.
Cultural differences that affect business practices.
It provides a competitive advantage by adapting to local needs.
It influences communication and understanding in business interactions.
Cultural norms shape negotiation styles and expectations.