Master this deck with 21 terms through effective study methods.
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Temporary conditions that impact consumer behavior.
Factors like time, mood, and personal traits affecting purchase decisions.
Creates a sense of urgency that can affect decision-making.
Advertising at times when consumers are most receptive.
Acquisitional, epistemic, experiential, and impulsive.
Desire to shop outside one's local area.
Harmful behavior driven by uncontrollable urges.
Marketing products that meet consumer and societal needs sustainably.
Deceptive claims about a product's environmental benefits.
Degree to which expectations are met or exceeded.
Durable goods are consumed slowly; nondurable goods are consumed quickly.
Consumers evaluate experiences based on pre-existing expectations.
More options can lead to less satisfaction and decision paralysis.
The phenomenon of catching the moods of others.
Unethical behavior that is potentially harmful.
Unfulfilled aspirations and thrill-seeking.
A company's activities related to its societal obligations.
Total expected spending of a customer over their lifetime.
The series of interactions a consumer has with a brand.
Behavior reveals consumer preferences without direct input.
Trust, satisfaction, and commitment are key components.