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The 'entorno' refers to the set of external factors that significantly influence a company's functioning and results. It includes both controllable and uncontrollable elements that can impact the business positively or negatively.
Analyzing the environment is crucial for identifying opportunities and threats that the company may face. This analysis helps in formulating strategies to respond effectively to external forces.
Factors influencing a company's results can be categorized as opportunities, which positively affect performance, and threats, which negatively impact the business.
Proactive companies anticipate changes in their environment and adapt their strategies accordingly, while reactive companies respond to changes only after they occur.
The objective is to identify the main opportunities and threats that the company faces, allowing for informed decision-making and strategic planning.
The methodology includes identifying relevant factors, analyzing the current situation and its evolution, and evaluating the impact of these factors as opportunities or threats.
CSR enhances a company's overall image and credibility among clients, consumers, competitors, public authorities, and the general public, fostering trust and loyalty.
CSR initiatives can assist companies in adhering to environmental laws and adopting appropriate measures, which can reduce legal claims and associated costs.
Such an approach can lead to technical improvements, operational efficiencies, and better access to contracts and activities that require compliance with environmental standards.
The primary beneficiaries include employees, owners, and managers, as CSR initiatives can lead to a more motivated and productive workforce.
The four actions include promoting work-life balance through flexible hours, providing ongoing training and development opportunities, fostering a positive workplace culture, and encouraging employee involvement in community service.
Happier employees tend to be more motivated and engaged in their work, leading to higher productivity levels and better overall performance for the company.
Flexibility in work hours allows employees to manage their personal and professional lives better, which can lead to increased job satisfaction and productivity.
Ongoing training helps employees acquire new skills and knowledge, making them more competent and adaptable in a rapidly changing work environment.
CSR initiatives should consider internal communication as essential, as engaging employees in CSR efforts can enhance their commitment and satisfaction within the organization.
Failing to address environmental factors can lead to legal penalties, damage to reputation, loss of customer trust, and increased operational costs due to inefficiencies.
Companies can measure the impact of CSR initiatives through employee surveys, performance metrics, customer feedback, and analysis of financial outcomes related to CSR activities.
Management plays a crucial role in fostering a CSR culture by setting the tone, providing resources, and encouraging employee participation in CSR initiatives.
Challenges can include resistance to change, lack of resources, difficulty in measuring impact, and balancing short-term costs with long-term benefits.
CSR initiatives can differentiate a company from its competitors, attract customers who value ethical practices, and enhance employee loyalty, all contributing to a stronger market position.
Engaging stakeholders in CSR efforts ensures that the initiatives align with their values and expectations, fostering collaboration and support for the company's goals.