Master this deck with 20 terms through effective study methods.
Explore the key risks companies face when expanding abroad, including political, economic, technological, and cultural challenges. Learn how faulty planning, unstable markets, and global uncertainties...
A SWOT analysis helps identify the Strengths, Weaknesses, Opportunities, and Threats related to entering a foreign market, allowing firms to strategize effectively and reduce the risk of failure.
Cultural research helps firms understand local customs and consumer behavior, reducing the risk of alienation and brand dissociation among local populations.
Financial risks include currency exchange rate fluctuations, government policies on profit repatriation, inflation, and taxes that may differ from the home country, impacting profitability.
Faulty planning can lead to excessive marketing and operational expenses without generating sales, as well as legal and cultural missteps that can jeopardize market entry.
Policy risk refers to the potential for government actions, such as changing laws or regulations, to adversely affect an investor's financial returns and operational stability.
Market saturation can lead to intense competition, making it difficult for new entrants to gain market share and achieve profitability.
Market research provides insights into consumer preferences, competitive landscape, and market trends, enabling firms to make informed decisions and tailor their strategies.
Vandalism can lead to significant financial losses, damage to physical property, and increased security costs, undermining the viability of operations in unstable regions.
Understanding local laws is essential to ensure compliance, avoid legal penalties, and navigate the regulatory environment effectively, which can impact business operations.
Currency exchange rate fluctuations can affect pricing, profit margins, and overall financial stability, making it crucial for businesses to manage this risk effectively.
Strategic risks can create uncertainties that impact decision-making and resource allocation, potentially leading to missed opportunities and negative financial outcomes.
Cultural risks include misinterpretation of local customs, failure to adapt marketing strategies to local tastes, and potential backlash from cultural insensitivity.
A company should conduct a SWOT analysis during the initial planning phase to identify internal and external factors that could influence its success in the new market.
Companies can use hedging strategies, diversify their investments, and conduct thorough financial analysis to mitigate financial risks associated with foreign market entry.
Understanding local consumer behavior is vital for tailoring products and marketing strategies to meet the preferences and needs of the target market, enhancing the chances of success.
Terrorism can create an unstable environment, leading to increased security costs, potential loss of life, and damage to property, which can deter investment and disrupt operations.
Understanding the competitive landscape helps businesses identify key competitors, market positioning, and potential barriers to entry, informing strategic decisions.
A company can assess saturation risk by analyzing market share distribution, growth rates, and consumer demand trends to determine if there is room for new entrants.
Government flexibility in profit repatriation affects a company's ability to transfer earnings back to its home country, impacting cash flow and overall financial health.
A contingency plan prepares a company to respond to unforeseen challenges and risks, ensuring business continuity and minimizing potential losses.