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    What was the estimated development cost of Apple's mobile phone in 2015?

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    Who were the dominant players in the mobile phone industry at the time of Apple's entry?

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    What challenges did Apple face when entering the mobile phone market?

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    How did Steve Jobs innovate the music industry with iTunes?

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    What were some of the competitors to iTunes in the online music market?

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    How did streaming services like Spotify and Pandora challenge iTunes?

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    What was the significance of Qualcomm in the smartphone supply chain?

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    What role did ARM Holding play in the smartphone CPU market?

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    What financial trends can be observed in Microsoft's total revenues from 2004 to 2014?

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    What was the gross margin percentage for Microsoft in 2014?

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    How did Apple's entry into the smartphone market reflect on its overall strategy?

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    What were the implications of short product life cycles in the mobile phone industry?

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    Why was the smartphone market considered risky for Apple?

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    What was the impact of online music streaming on traditional music sales?

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    What were the key financial metrics for Microsoft in 2010?

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    How did the competitive landscape of the smartphone market evolve after Apple's entry?

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    What strategies did Apple employ to differentiate its products in the mobile market?

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    What were the implications of having a structurally different supplier base in smartphones compared to PCs?

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    What was the significance of the iPod in Apple's overall business model?

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    How did Apple's approach to product development differ from its competitors?

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    What were the financial challenges faced by Microsoft in the years leading up to 2014?

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